What's the first thing the ambitious provider does with a great Income Protection product?

Improve it, of course.

It's no use having leading-edge technology if you don't have the products to match. So, we're constantly looking for ways to enhance ours. Our current Income Protection offering has evolved over time so it leads the way in these main areas:

• Maximum benefits up to £200,000
• GIO limits up to £10,000
• Maximum Houseperson Benefit of £20,000
• The Deferred Period for Terminal Illness Benefit is waived
• Carer's Benefit
• Survival period for Carer's Benefit is 14 days
• Lifestyle Support Benefit 
• No standard exclusions

This is on top of a whole host of other features like guaranteed premium rates, a choice of level or inflation-protected cover, Early Notification Benefit, and Career and Unemployment Break options.