Life Cover

Customer profiles

We have recently undertaken segmentation analysis of our Life Cover customer base. We discovered that there is a broad cross section of customer types within the base, but the most common types of profile we have are:
Families 35 year old females, 40 year old males, on incomes of £25k per annum or higher.
Younger families 20 year old females, 25 year old males, on modest incomes of £15 / £20k per annum.
People in their late 40s and 50s with good incomes and low financial commitments.

How can you turn this into a sales opportunity?

Life Cover is the most common type of Protection Menu purchase. Although your customer may already have this type of cover, it is possible that due to their life stage, events could happen that may mean that their level of cover may need reviewing.

Such events could be covered under our Guaranteed Insurability Options, including:

A young couple requiring a larger home as a result of starting a family, therefore requiring more mortgage cover...

or

A member of the household receiving a promotion and needing more cover against their higher earnings. And even if your customers already have Life Cover, the profile that they fall into suggests that they may also benefit from other products from our Protection Menu such as:

  • Income Protection
  • Critical Illness Cover
  • Family Income Cover

Why not arrange an appointment with your customer to review their needs against their circumstances?

Find out more about Life Cover:

  • What's in it for you and your client?.... read more button
  • Contact your local Account Manager.... read more button